Report on Course: the Business Simulation Essay

This report provides the Chairman of the board an analysis of the decisions and the results of the Company 1 in Period 2. The focus is given on how our company organized the process of planning in the Period 2 and I tried to critically analyze the results compared to our plans. In period 2 our company was seemed to do better than the previous period (period 1), but in my opinion period 2 was the beginning of our company’s crisis. We didn’t adhere to our differentiation strategy and we ignored our objectives. I strongly believe that if we have acted much differently and have the chance to redo the planning of the decision making of period 2 we would perform much better in all next periods. Introduction This report is an attempt of informing the chairman of the board of the Company’s 1 plans, actions and mistakes during the period 2. It starts with the analysis of the process of planning and continues with the analysis of the results compared to our company’s plans. 2) Body 2.1) Planning of the Period 2. To begin with the Price, we planned to have the same price as Period 1 ( 3,090 eur), because we knew that customers dislike changes in the price and we didn’t want to have dissatisfied customers especially when we hadn’t yet persuaded them that our product was the best in quality so we couldn’t risk losing many of them. As for our investment in Advertisement we thought that if we kept investing the same amount (7.0mEur ) as Period 1 we would own the same or bigger market share. Then about Sales force we were thinking of having 110 in that period because as the â€Å"Topsim† mentions a sales force of 110 could increase sales up to 45000 units. We decided to set the price of 2,640 for the bid that was higher than our CGM in the period 1 (; 2,270eur). We were thinking of purchasing 46,000 units of input materials and producing 50,000 units of Copy I as we were thinking that we have to be able to respond to the increase of market 1 demand (8%-10%) and to serve the bids in case we won that. After that we started thinking of cutting down the cost of the rest investments we had to do. So we thought that investing few or no money to the rest of our potential investments would be enough. So here are our thoughts of investments: 1,0mEur in CI, putting 10 people at the Copy I-old technology, 0,50mEur in Ecology of Copy I-old and 0,1mEur in Value Analysis of Copy I-old, 0 people in technology and 0,0 mEur in ecology and 0,0 in value analysis of Copy I-new, 1,0mEur in Maintenance of our Type A production lines and 0,0mEur in Rationalization of them, no new investment or disinvestment of the production lines and no new types of lines, 0,0 mEur process optimization, 0,0 mEur in training production workers, 0,0 mEur in investment in environmental plants, 0 number of recruiting or dismissal of production workers, non-salary staff costs 37%, short-term loan 15,0 mEur, long-term loans 0,0 mEur, dividends 40%, purchase of securities 0,0 mEur. 2) Body 2.2) Critically analyze the results compared to our plans. I have to mention that generally, in the most periods, as we were planning our steps we were trying to focus on the company’s objectives (; increase our employees productivity; decrease the negative ecological footprint; retain the market share>17% ) and how we would achieve those through our actions. However, in period 2 we didn’t act like our decisions and results would have a long term effect on the potential achievement of our goals, we tried a different tactic, which was cutting all investments costs extremely and maybe as we see from the results of that period and the next that was a fatal mistake for our company. Even if it seemed from the improved Net Income (compared to period 1) that we chose a good tactic it wasn’t because that move got us behind in comparison to the other companies that had chosen the differentiation strategy as well. They built a quality product unlike us that we thought only the temporary survivor of our company. Of course as we were at the beginning we were afraid not to get out of the market so we didn’t think thoroughly of our long term results. In that point of time our only concern should have been to create a product with a strong quality that would appeal most of the consumers and the price wouldn’t be for them an obstacle. Our results weren’t those we wanted in all periods, and I am quite sure that this started from the results of period 2. We pretty much failed creating a quality based (eco-friendly and flexible/tend to respond immediately at technological changes) production, our customers weren’t satisfied generally, our staff was neither and our market share was declining. I can now find many corrections to our decisions that maybe could ensure us in a long term view. First of all, I agree with the price, I think that first we had to gain some loyal customers who would appreciate our product’s quality and after that increase the price. So our results wouldn’t have changed with another price in a good way. I don’t agree now with the amount we invested in the Advertisement. I now believe that we should have put at least 1,o more mEur so that our market share would be wider. The number of sales staff was a good move and I think was enough. As i see it right now I’m not sure that we needed to sell to bids because if we had focused on our differentiation strategy then probably we wouldn’t need them and maybe we could sell all of our production to the market 1 so that our revenue would be bigger. As for CI we for sure made a severe mistake by reducing the amount of investment because CI expenditures affect Corporate Image which has an important double effect, on Customer Satisfaction (which is one of our companies objectives) and on Production Staff Motivation (which increase our employees productivity). As the business report on the industry shows our company had in Period 2 the smallest index of Corporate Image of all companies, I for sure believe that we should have put 2,0 or even 3,0mEur. Of course 10 people in technology is a really small number when thinking that a quality product don’t invest that much in R&D. They should be at least 30-34 so that we could be flexible to technological changes. By investing in technology we could reduce the overall amount of the environmental damage indicator caused by company which beside avoiding the penalty (we had to pay unless it turned 100 or more) it has a direct influence on Sales, Absenteeism of product employees, Corporate Image, Share price and Motivation of staff in production. Also, 0,5mEur in ecology isn’t enough for a quality centered Copy machine. Consumers care about the environment and ecology generally. Eco-friendliness affect their satisfaction so if we were more eco-friendly we would gain consumers appreciation and loyalty. So the more eco-friendly would be our product the merrier market share we would gain. Moreover, I believe we had had to invest in new production lines (Type C for example) because we could improve ecology index of the production lines themselves easily by replacing certain lines. And for sure 0,0mEur investment in ecological plants is totally unacceptable for the same reasons. I don’t have many objections for not investing yet in the technology, ecology and value analysis of the Copy I-new in period 2. At first we should have gained a loyal market share and then when having some kind of certainty for our product’s continuation/progress and of course enough capital to step to the next level to invest in the Copy I-new. I don’t agree with the amount of production because we weren’t well prepaered for selling that. On the other hand I would quite agree with the amount of production we had in period 2 in case we had planned more thoroughly our decisions bearing on mind our differentiation strategy maybe we could sell it. As I see our decisions now I can’t understand how we didn’t invest in training the production workers. Of course that resulted to the staff generally, shown with the attrition. Training has a positive influence on Production Staff Motivation and that would facilitate our 1st objective which is the increase of employees’ productivity. So for sure I believe we had to invest in training at least 1,5mEur. For the same reason I believe that non-salary costs should be a little higher (e.g 40%). Finally, I don’t think that the number of production workers was in that period enough (especially if we had done everything I have mentioned above), so bearing in mind all of the above neither the number of production stuff would be enough nor of course the Short-term loan. Conclusion For the Company 1 the organizing of the planning process and the decision making process in each period was a unique experience. Almost all of us were inexperienced in such an activity, even in a group work, so we were trying for the best result every time.. Even if that never came! Most of us found the whole procedure and the business game a great opportunity to realize how to use some of our already acquired knowledge and a great chance to learn many more from our colleagues and our professor. Thank you for that opportunity!

On Pathography

Why do humans write them? Robert Maunder, a physicists and professor, illustrates an essay called, â€Å"On Photography,† that presents meta-commentary stories In Body & Soul. The genre of literature called, â€Å"photography,† describes his essay and Interest about being sick. Maunder establishes terms such as battle, triumph and survivor to reflect on the narratives of Illness. He describes his essay through elements of critical thinking by clarity, evidence of support and assumptions underlying the argument. As a result, Robert Maunder clearly manifest his main proposal successfully.Maunder expresses the clarity of his main argument of photography through his beliefs. For several of patients, to triumph over sickness, signifies an important part of the experience. The best photographers, in Maunders eyes, are those â€Å"like the best novels and poems, {he} suppose, describe life with subtlety contradiction, emotion, depth, beauty and banality. But it helps to read the best† (Maunder, 2004). Sometimes, the most efficient teaching lad Is to analyze and read written accounts of one's aspect from sickness or facing death as It can receive empathy towards one another.Patients who are diagnosed with a terminal Illness can evoke fear, depression and anger. However, Maunder also believes that the best photographers are those â€Å"who are curious and unashamed enough to write about what illness has done to their minds and preferences and relationships† (Maunder, 2004). It indicates that the existential truth is a familiar Indus of reflection for a sick writer, which the author compares to personal victory. The capability of understanding and connecting tit one and another is faint. Maunder argues how â€Å"a critically ill person needs above all is to be understood.Dying is a misunderstanding that you have to get straightened out before you go† (Maunder, 2004). Sickness cannot be acknowledged for understanding, until your friends and family, with love, recognize the absolute knowledge of your chronic disease. Thus, the clarity of his main argument Is pushed by his beliefs. He contributes his mall argument through personal observations, reflection, and anecdotes, as he not only try to convince the reader, but also himself. Maunder uses personal observation with his patients and students by reading photographers of other authors.He begins with Robert Mason Lee's photography, of his pain of Chronic disease, where his audience was conveyed by â€Å"the experience of that particular pain very well to someone who has never felt it. † (Maunder, 2004). He explains how a powerful writer has the unique ability to express their connections to feelings and awaken our senses. These senses are within others and us, where it results to think in synthesizing ways. Maunder also uses personal, short and amusing vents to account his message across.For example, he has read â€Å"few other essays where the author Is so c ompletely alive and present In the text, in all his narcissistic, gleeful, annoying, contemplative splendor,† such as Anatoly Broad (Maunder, 2004). Board's wrote a photography called, â€Å"Intoxicated by My Illness,† as he was dying of prostate cancer. This photography captivated Maunder eye's due to his bright and insightful personality, where did not take sickness as a serious event, but by convinced that â€Å"illness is a test of relationship, of values, and of faith-but as Job caches us, it is a test that, once passed, continues nonetheless† (Maunder, 2004).Illness and life are similar. However, illness can render as the greatest destroyer of denial where it has the power to reach a person's soul negatively. These personal experiences assist Maunders main argument. Maunder also apply his assumptions to propel his argument forward. He postulates how humans view their morality is recognized. He believes how â€Å"the battle metaphor of destruction is not ap propriate in this instance either. What serious illness does to denial is make it obvious† (Maunder, 004).Young children, teenagers and adults, are almost always solipsistic, that it affects their worldview. A sickness is Just to overcome, whereas older people, it becomes more of a challenge because they dwell on it, which can consume them. As a result, it changes their mindsets for the worst. Maunder continues his assumptions for how the society views on morality by providing the idea that one can truly live when they are faced with a death crisis. He brings â€Å"another version of the hope for redemption through illness† (Maunder, 2004).Maunder imagines his hopes for others who have suffered through illnesses, where it might illuminate certain situations and help gain perspective. For a while, Maunder takes a step back from writing illness narratives and explores into the genre of literature, consisting of stories regarding the aspects of sick patients. He argues tha t â€Å"triumphant battles, how much they actually do convey an important part of the experience of being sick for many people,† is an expectation (Maunder, 2004). Humans, who struggle with chronic illness(s), are the toughest of the tough.They are able to continually face the struggles of life and battle a debilitating disease than those who appear to live with it. Consequently, Maunder takes granted for people who lack of the knowledge of being sick to drive his topic ahead. In summary, Robert Maunder proves his main idea thoroughly and distinctly. He uses clarity, evidence for support and assumptions to underlie the principle of the argument. Maunder narrates photographers about being sick and communicates an extraordinary manner to an incomprehensible audience who Just needs to understand.

UNIT 5 Essay Example | Topics and Well Written Essays - 500 words

UNIT 5 - Essay Example Shoddy would be forced to comply with the terms of the agreement. This is due to the fact that Hoosier burg has been his territory for so long. He has a well-established clientele. Besides, he has those clients who are faithful to him and his comeback would sweep them all from the plaintiff’s shop. Another reason could be the fact that the sold shoe repair shop has not had a change of name. This somehow still gives Mr. Shoddy an upper hand in the business. As this contract is in place and after its end or stoppage, Bob Bobswell accepts to maintain the confidentiality of WABC’s details such as list of clientele, company operation modalities, or any other private matters. Bob Bobswell accepts to take proper care not to spill out anything accidentally (Emerson, 2009 p.145). It is important to note that, privacy and confidentiality prevents your competitors from knowing your operations therefore increasing your chances. As this agreement is still binding, the respective employee will work to perfection in their quest  to execute their duties diligently as a news anchor whilst keeping to the agreed terms and conditions. It is important that employer pledge commitment to competent service by the employee. WABC willingly accepts to pay Bobswell US$ 100000 in case of any damages. This is in respect to the assurance of compensation by the employer in case of any incident. At the end of this agreement, Bob Bobswell agrees not to engage in a similar venture as WABC for a period of one year around a distance of 50 miles of WABC in New York (Emerson, 2009 p.539). This is in respect to the assurance to the employer that his/her tactics will not be used against him/her. In case WABC fails to commit to its promises, the above conditions will no longer be binding. Rivalry means engaging in any other television venture with like interests. Bob Bobswell agrees to compensate an amount of US$100000 for failure to keep to the terms of this

Narritive about a short story Essay Example | Topics and Well Written Essays - 500 words

Narritive about a short story - Essay Example al Scout had come to Farquhar’s house for a drink of water and he informed him that anyone who was found causing problems would be caught and hanged. When Farquhar inquires if there was any force on the other side of the creek, the soldier answers him saying, - â€Å"Only a picket post half a mile out, on the rail road and a single sentinel at this end of the bridge.† â€Å"All is fair in love and war† is a very famous saying and unfortunately Farquhar finds himself with a noose around his neck, at the gallows, surrounded by officers with their rifles in hand. Under the plank on which he stood, he could see the water rushing wildly in a frenzy. As the noose was put around his neck, he had a sense of foreboding as his mind raced back to his loving family at home. He felt a sense of helplessness as the noose tightened about his neck and his body dropped into the racing water. As Peyton plummeted to the depths with pulsating speed, he felt he was almost dead. He oscillated like a pendulum between life and death, as he struggled for breath. The light which had grown dimmer as he went down, now seemed brighter as he found himself rising towards the surface and thought, -"To be hanged and drowned, is not so bad; ; but I do not wish to be shot. No; I will not be shot; that is not fair." What seemed like superhuman strength he managed to relieve himself of the ropes that bound him. Undoing the noose around his neck, he gasped for breath. He was ecstatic to be alive. He reveled in the beauty of his surroundings – the trees the stream, the insects, the dewdrops on the glass and the prismatic colors that floated all around him. Suddenly, all at once, he found bullets whizzing past and hitting the water and saw the sentinels aiming their rifles straight at him from across the bridge. He heard the lieutenant’s dreaded, cruel and aspirated chant ordering, -  Ã‚  Ã‚  Ã‚   "Company! . . . Attention! . . . Shoulder arms! . . . Ready! . . . Aim! . . . Fire!" he was being hunted

Reflection paper on CHRISTIANITY Essay Example | Topics and Well Written Essays - 1000 words

Reflection paper on CHRISTIANITY - Essay Example One of such depictions is the film, â€Å"Kingdom Of Heaven’ by Ridley Scott which was released recently in 2005. This movie takes place during the 12th  century in specific during the second crusade. Although this film is a work of fiction it does provide a historical account for the events that took place during that time. The plot of the film is based on the character of  Balian of Ibelin. He was a French blacksmith who follows his father to fight in the crusades. The main events of this film are the falling of the kingdom of Jerusalem and the power struggle between the Muslims and Christians over Jerusalem. Through the character of  Guy de Lusignan, this film is depicting the rising greed in different rulers that was present at that time. Guy is the husband of Sybilla, the king’s sister. After the death of King Baldwin IV, Sybilla took the throne and named his husband the king of jerusalem. Guy was a person who was greedy and intended to rule after the death of King Baldwin, it was his greed of expanding the empire and establishing a Christian Kingdom and so he wanted to provoke a war with Muslims so he could be successful in his goals. This character portrays another aspect of the crusades that was the aspect that much noble man took part in this war not primarily because of religion, but because of other personal reasons. This film is not one of those films that show just one side of the event. It managed to show both the sides of the crusades. It portrayed the side of Muslims, which is usually absent in the western media. It showed how it was actually the idea of some angry churchmen who took upon their self to rid the world of impurity that is Muslims, and this simple idea lead to one of the greatest wars in the history. It also highlighted that the Crusades then provoked the peaceful Muslim world to fight back, which resulted in a lot of loss of property and life. The movie itself shows how the violence turned Muslims into warriors who fought to

Rhetoric & Popular Culture Essay Example | Topics and Well Written Essays - 1500 words

Rhetoric & Popular Culture - Essay Example That is, our specific behaviors are the reflection of popular culture presented in advertisements, movies, television shows and magazines (Brummett). This paper aims to rhetorically analyze the pop culture related to advertisement. It will discuss pathos and logos, tone and style of DKNY Fragrance advertisement. Rhetoric analysis basically corresponds to the use of words in order to influence the audience (Brummett). This communication strategy is extensively used in marketing. Advertisement is one of the core components of marketing which builds awareness about a particular product and its distinguishing features. It plays a vital role in increasing sales through the specialized use of linguistics and visuals (Brummett). Description Let’s consider an example of DKNY Fragrance advertisement. This ad exceptionally uses the concept of rhetoric and popular culture, for instance the product name â€Å"Be Delicious: The Fragrance for Women by DKNY† is in itself very attracti ve and provoking. Moreover, the visuals consisted of colors and graphics appeals the target audience. A fair looking girl is presented with fruits around her to support the concept of deliciousness. Among the fruits the DKNY fragrance jar is placed in such a way that viewers can easily relate the natural element of fruits and the product (Fragrance). Although women tend to use a lot make up and cosmetics but they in reality want to be perceived as naturally gorgeous and refreshing. Hence the advertisement was designed using the rhetoric strategies to stimulate women’s instincts of natural beauty. The ad was initially published in Cosmopolitan Magazine which successfully drew the attention of readers while the lines actually persuaded them to purchase the product. The significantly attractive looks of the model played a major role in grasping the attention of majority viewers. In addition to this the overall theme, soft colors and use of language associated with the product we re equally convincing (Fragrance). Pathos and Logos Appeal The advertisement of â€Å"Be Delicious† was typically based upon pathos and logos. Pathos is basically an emotional appeal which is substantially used in marketing (Brummett). For instance, you must have observed many help projecting pictures of dying children in order to generate donations for poor. They are basically using the emotional appeal to drive an individual to participate in the fund raising campaigns. Similarly in the advertisement of DKNY Fragrance the name of the product â€Å"Be Delicious† actually provokes strong emotions among the target audience which persuades them to purchase the product. Pathos is not only used in words, rather the images and overall advertisement theme is a significant source of emotional appeal. For instance, the particular facial expressions of the model, arrangement of fruits and fragrance jar along with the background colors actually makes the foundations of rhetoric use in the advertisement (Fragrance). Logos, as opposed to pathos persuade people through proper reasoning and hence they are often used as logical appeal in marketing strategies (Brummett). For instance, cosmetic manufactures especially using herbal raw material emphasizes upon the health safety and long lasting effects of their products. Herbal products logically do not have any significant health hazards and this fact acts as a competitive advantage

What Drives Chinese Into Buying Luxury Goods in the 21st Century Essay

What Drives Chinese Into Buying Luxury Goods in the 21st Century - Essay Example Chinese consumers buy the products within China and also from other countries as tourists. A rapidly growing upper and middle class are seen as bent on enhancing their individuality by buying luxury goods, according to a report from McKinsey&Co (2011). China has been reported to have already overtaken the United States and Japan in terms of luxury items purchases (Vickers & Renand, 2003). China has worked hard to achieve economic prosperity, producing current generations of millionaires. Accordingly, this generation has been spending a large amount in the luxury market day by day and Chinese are becoming more dynamic and active buyers in the market (Lu, 2012). China has emerged as the biggest purchaser of luxury goods in the world market. Chinese consumers are showing considerable interest in buying luxury goods these days, and this has not been left unnoticed by the global luxury market (Frank, 2013). The United States, Japan, and Europe, who have been the top consumers of luxury goods, are indeed quite surprised with the growing appetite of Chinese for luxury items. Nearly all Chinese visiting Paris have bought expensive bags without looking at its price tags. They are also buying other luxury items like goggles, cars, shoes, and many others. Luxury goods refer to all those branded products unreachable by ordinary people. The rich and senior citizens comprise the bulk of overseas luxury buyers and item collectors. To them, luxury items are products of cultural essence, and obtaining them means owning a piece of culture. There are three groups in China buying luxury goods: those who are considered as spectacularly rich, the young urban professionals and people who want to gain some sense of satisfaction, and some shady characters composed of blackmailers or illegal groups who have smuggled luxurious goods into the country. China’s growing

Comparison between EDF group (lectricit de France) and E.ON S E from Assignment

Comparison between EDF group (lectricit de France) and E.ON S E from an investor's perspective point of view - Assignment Example It is assumed that the reader has basic knowledge of these tools of analysis. Capital Asset Pricing Model (CAPM) According to Rai University: â€Å"The CAPM was developed to explain how risky securities are priced†¦CAPM aims at a more practical approach to stock valuation.† The assumptions of CAPM include: 1. Investors hold diversified portfolios 2. Single-period transaction horizon 3. Investors can borrow and lend at the risk-free rate 4. Perfect capital market (Rai University, 2013) Capm reflects that investors need to be compensated in two ways Time Value Of Money Risk (Investopedia, n.d.) The risk-free (rf) rate in the formula represents the time value of money invested at a minimum rate while the other half of the formula represents market risk applicable to the company. CAPM is in the view that the expected return of a stock is equal to the rate on a risk-free stock plus a risk premium. If the expected return does not match or meet the required return then any such investment is termed to be not feasible and is not to be carried out. The betas calculated in the attached working represent the risk of the specific company in relation to the market. When coupled with the market equity risk premium and the risk free rate, we can establish a minimum rate of return that would be required by the shareholders in relation to risk and returns in the market The calculated ROE of both companies is in the 5%-7% range showing that the companies’ shareholders require a minimum return of 5% as compared to the risk and return level they face in their investment in the company’s stock. CAPM is not an absolute model as it faces many limitations. It assumes markets are information efficient and all investors preferences are the same. These assumptions may not hold true in the actual market place and so, there are other models to calculate required return on equity, such as the gorden growth model or the earnings multiplier model. The major assumptio n in CAPM relates to perfect capital market and the assumption of all perfect information being available to investors. This introduces the concept of efficient market hypothesis. Efficient Market Hypothesis - EMH Many different theories state that it is simply impossible to beat the market. This is mainly due to the fact that market efficiency leads share prices to reflect all relevant information at any given time. The Efficient Market Hypothesis believes that all the stock traded always hold their fair value hence it is impossible for the buyer to purchase undervalued stocks or for the seller to sell at an overvalued price as stated by Malkiel, 2003. Due to this the only way that any investor may get a higher return is by getting hold of high risk stocks or a balanced portfolio (Pesaran 2010) On the other hand people against the hypothesis highlight the example of Warren Buffet beating the market consistently over fairly long periods (CBS, 2012). â€Å"Beating the market† is considered impossible under the efficient market hypothesis. Another aspect highlighted by those against the theory is events of 1987 during which the Dow Jones Industrial Average fell by more than one fifth in a day. This gives proof that the prices of stock may show a deviation from their fair values. Efficient Marke

Huntsman Corporation Research Paper Example | Topics and Well Written Essays - 3750 words

Huntsman Corporation - Research Paper Example Approximately the company has 12,000 employees and has operating offices in different countries worldwide. In 2012 the company generated revenue of more than US $11 billion. 43 percent of the revenue came from the production and sale of polyurethanes, 27 percent from performance products, 12 percent from pigments, 11 percent from advanced materials and 7 percent from textile effect (Huntsman, 2012). The current make-up of their business divisions has allowed the company to exceed the adjusted EBITDA of 2011 by 15 percent and make a fresh record of US $1.4 billion in 2012. Total sales volume increased by 7 percent in 2012 compared to the previous year 2011. The company has also made dramatic expansions in other continents, such as, Brazil, Asia and the Middle East physically by building operating bases and virtually reached almost every corner of the world in this era of virtual trading. The chemical industry and competitors in the industry The year 2010 was a good year in the chemica l industry when the amount of chemical output increased in the US and Europe by 5 percent and 10 percent respectively. However, growth in this industry has slowed down since then. According to estimates for the year 2013, the industry performance is projected to be sluggish. Estimated production rate of chemical in 2013 is not very favorable. Chemical production in the US in this year is projected to grow at a modest rate of 1.9 percent. Although it is higher than the average of 1.5 percent of 2012, this growth rate is considered insufficient and slow-moving by the American Chemistry Council (C&EN, 2013). Reports by The European Chemical Industry Council have predicted that chemical production in Europe will increase by 0.5 percent in the current year 2013 from last year, a figure that might be considered anemic. Looking at the demand side, the condition is still better but very exciting. In 2013, total demand for chemicals by the emerging countries in the developing world would sho w a rise. However, it would not be â€Å"enough to spark significant activity in the West† (C&EN, 2013). According to reports, chemical manufacturers in the US are expecting to face low price of natural gas as well as of raw materials for the production of chemicals in the year 2013, which would provide increased provisions for their manufacturing process. Financial instability of Europe plays a significant role in the performance of the industry and is putting â€Å"a long shadow over the chemical enterprise† (C&EN, 2013). With these uncertainties, the activities in the industry and its performance are no more predictable in the future. Huntsman Corporation is located at Houston in Texas and has a proven track record of successful performance and stalking profit levels in the international market place of the chemical industry. The international company operates its business locally through the subsidiaries established in different parts of the world. Being at the top most layers in the industry, Huntsman Corporation faces steep competition from a number of companies that have a good market share in the industry. The companies recognizable globally in this industry are Dow Chemical Company, DuPont, BASF, INEOS Group, LyondellBasell, Mitsubishi Chemical, and Roche. The top three competitors of Huntsman Corporat